Floral Styling at Kin House - A Branding Photography Case Study
As a wedding photographer I work with a wide range of other suppliers. From make-up artists and cake-makers through to magicians and large party bands. Whilst photographing a wedding I aim to capture an overview of everything that is included in the special day but my main focus is the happy couple and their guests. I therefore tend to only photograph the end product provided by all of the suppliers. For example, on a wedding day, I take photographs of the final cake but I don’t photograph all of the hard work that has gone into perfecting it - the original design, the baking, the setting up and adding all of the decorations.
Alongside weddings, another photography service that I offer is branding photography for small businesses. Using my story-telling approach I can delve deeper behind-the-scenes and document all of the hard work and processes that generally go unseen.
I love working with creative businesses to help them tell their business story so when Caroline from Foxy Buds asked me to join her whilst she was setting up the flowers for a wedding at Kin House, I was excited to be able to document a part of a wedding day that I usually don’t get the opportunity to see!
And now that I have delivered my final gallery I am very pleased to say that Caroline has very kindly given me permission to share some of the photos.
The brief
Caroline asked me to join her at Kin House to document the floral styling that she was providing for a recent wedding. Not only was she setting up the flowers for the ceremony and the reception, she was also creating a beautiful broken flower arch outside.
In addition to photographing details of the flowers and the arrangements, Caroline had also asked me to capture photographs of her and her team “in action” using my story-telling, documentary approach.
The shoot
Essentially, my aim was to stay out of Caroline’s way (she had a very important job to be getting on with after all) and candidly capture photos as she went about her work.
I arrived to find Caroline and her assistant finishing the set-up of the ceremony in the Garden House. This beautiful room was full of light and was filled with a multitude of plants. The floral styling was green and white, the perfect elegant accompaniment to the ceremony. After capturing photographs arrangements in this room we moved on to Kilvert Hall where the wedding breakfast was due to take place. Here I watched as more beautiful vases of flowers were brought out and placed along the banquet-style tables.
The final piece of floral styling and, I suppose, the main focus of my photography, was a broken flower arch that they were creating outside. I watched as Caroline and her assistant added foliage and flowers, hiding the internal structure as they went, to create a beautiful statement entrance.
The Final Gallery
Following the shoot, I headed back to my office, downloaded the photos and proceeded to pull out the best images that documented the set-up. Once edited the photos were uploaded to a private gallery so that Caroline could view, download and share the photos as she saw fit. The final gallery included more than 150 images but I thought it would be interesting to share a handful of my favourite photos below which features a mixture of detail photos and action shots.
Are you a creative working in the wedding industry? If you’re interested in commissioning your own shoot then please get in touch to discuss how we can make it happen!
