How Much Should You Spend on a Wedding Photographer? (And Why Cost Shouldn’t Be Your First Priority)!
Welcome to the final blog post in my three-part series on choosing the perfect wedding photographer!
If you missed Part 1, where we covered photographic style, you can catch up here. Or check out Part 2, which delves into photographic approach, here.
Now, let’s talk about a topic that’s often at the very top of a couple’s priority list: cost.
Spoiler alert - I don’t think it should be. But more on that in a moment!
Why Cost Shouldn’t Be Your First Priority
From the moment you start wedding planning, you’ll hear the word “budget” over and over again. It’s everywhere - in blogs, in magazines and on checklists. And yes, while cost is absolutely a factor, I firmly believe it shouldn’t be the first thing you consider when choosing your photographer.
Why? Because your wedding photos last a lifetime. If you don’t love them, it won’t matter how much you spent - you’ll still be disappointed. That’s why style and approach should be your first considerations (which we covered in Parts 1 and 2).
Once you’ve found a photographer whose work you love, then it’s time to think about the price tag.
How Cheap Is Too Cheap?
Let’s be clear - this isn’t about bashing low-cost photographers or making anyone feel bad about their budget. Every couple has different financial priorities, and that’s completely okay.
But the saying “you get what you pay for” is often true. If a photographer’s prices seem significantly lower than average, it’s worth asking why. Some common reasons include:
They’re new to the industry and building their portfolio - this can be a great way to get a deal, but make sure you see examples of their work first!
They may not have backup equipment - meaning if something breaks on the day, there’s no safety net.
They may not have insurance - public liability insurance is essential for wedding photographers.
Thinking about asking a friend to take your photos? That’s also an option, but please consider their experience. Wedding photography is high-pressure - do they have the skills (and the backup plans) to capture the moments that matter?
If you’re looking at lower-cost options, just be sure to ask the right questions so you know exactly what you’re getting.
Hidden Costs to Watch Out For
If you’re comparing photographers based solely on price, be mindful of hidden fees. Some common additional charges include:
VAT – Not all photographers include VAT in their listed price.
Travel & Accommodation – Some photographers include a set mileage, but extra travel may cost more.
Meetings & Venue Visits – Some photographers charge for additional consultations or pre-wedding venue visits.
Annual Price Lists – Some photographers update their pricing each year, meaning the price you see today might not apply to your wedding date. I personally freeze the price at the time of booking, so my couples know exactly what they’re paying. If you’re unsure, always ask!
Don’t Be Afraid to Ask for a Custom Package
Many photographers, myself included, offer bespoke pricing. The packages on my website are a starting point, but I’m happy to tailor them to suit individual needs.
For example, if a photographer offers a 10-hour package but you only need 8 hours, ask if they can adjust the price accordingly. Some photographers have fixed rates, but others (like me!) are happy to work with you.
Remember - if you don’t ask, you don’t get!
Final Thoughts: Do Your Research & Trust Your Instincts
One last piece of advice: Don’t rely too heavily on "average" wedding photography costs.
Yes, knowing the national average can give you a starting point (I’ve written about that in detail here), but averages don’t tell you what’s included or what’s right for your wedding.
The best approach? Do your own research, compare photographers based on their work, and trust your instincts. If a photographer’s style and approach feel right, and their pricing is within budget, that’s what truly matters.
Let’s Chat About Your Wedding!
I hope this blog series has helped you feel more confident in choosing the right wedding photographer for you. Of course, there are other factors you might want to consider, like:
Sustainability – Does your photographer have eco-friendly business practices?
Venue Knowledge – Have they shot at your venue before?
Personality – Will they be a good fit for your day?
The most important thing? Do what feels right for YOU. Ask questions. Take your time. And don’t let anyone pressure you into making a decision before you’re ready.
If you have any questions - or if you’d like to check my availability for your wedding - I’d love to chat! Get in touch here.